What exactly does B2B Insiders offer for a service?

B2B Insiders is the full funnel, turn-key LinkedIn lead generation service with 3 different packages to choose from, depending on your specific goals.

For each B2B Insiders campaign you get:

  1. Highest converting industry standard copywriting (backed by proof)
  2. Custom campaign dashboard to monitor results, update audience targeting, download data and much, much more
  3. 100% transparency on how a 'lead' is actually defined
  4. Positive messages with sales appointments or product demos straight to your campaign dashboard for you to close the deal.
How long have you been in business?

B2B was founded in 2016 after Microsoft acquired LinkedIn.

How many clients have you worked with?

Over 1,200 B2B companies in a variety of business verticals and industries.

What types of companies do you work with?

Small and medium sized B2B companies across the world.

Here is a list of the top industries B2B Insiders (according to Sales Navigator) that we have generated leads for: 

  • Accounting
  • Commercial Real Estate
  • Computer & Network Security
  • Computer Software
  • Design
  • E-Learning
  • Events Services
  • Financial Services
  • Graphic Design
  • Health, Wellness and Fitness
  • Human Resources
  • Information Technology and Services
  • Insurance
  • Internet
  • Investment Banking
  • Investment Management
  • Legal Services
  • Management Consulting
  • Marketing and Advertising
  • Online Media
  • Outsourcing/Offshoring
  • Professional Training & Coaching
  • Program Development
  • Publishing
  • Real Estate
  • Staffing and Recruiting
  • Technology Startups
  • Telecommunications
  • Venture Capital & Private Equity
  • Writing and Editing
Can you improve my LinkedIn profile and/or Company pages as well?

Of course!

B2B Insiders offers a complete LinkedIn profile or company page optimization for $400 as one-time fee.

You will get:

-New profile picture edits and background images

-Professionally written summary that speaks directly to your ideal target audience.

-New organic followers

-New genuinely written content

LinkedIn has BIG plans for Company pages. Don't drop the ball here.

And Profile pages are no different than a 'landing page'..so it better great and speak exactly to your ideal target audience. Using as few words as possible. Get to the point!

Is Sales Navigator required to run a B2B Insiders campaign?

Yes. Sales Navigator is needed for accurate prospect targeting and allows B2B Insiders to reach out to more prospects on your behalf than can be done with a free account.

You can use this link to sign up for LinkedIn Sales Navigator.

Have you ever had a profile suspended from a B2B Insiders campaign?

Out of over 1,200 accounts we manage not a single account has been banned or shut down. We constantly pay attention to the latest changes in LinkedIn on a daily basis to ensure best practices.

How exactly do I change the search criteria for my ideal target audience?

All audiences we create are based on your onboarding questionnaire responses, and what audiences we know to be most active on LinkedIn.

If you would like to make a change to your audience targeting, simply submit a ticket, and we'll change your targeting for you within 24 hours. Or if you prefer, you have the capability to uploaded your new target audiences in your Performance Dashboard by following the instructions.

Are InMail credits needed to run any of my campaigns?

We never use your InMail credits.

What kinds of messages are being sent in my campaign?

1) Hyper - personalized connection requests with super - relevant messaging ensuring the highest acceptance rate possible.

2) Messages to new 1st degree connections delivering value up front, while building trust and brand authority.

3) Follow up messages to continually build trust and close the sales appointment or demo.

Our copywriting is short, punchy, No B.S., and straight to the point.  70% of LinkedIn traffic is mobile.  Your prospects want you to get to the point - dont make them scroll!

Do you recommend a waiting period before responding to my new leads?

We recommend you respond as soon as possible because the faster you respond the more likely you will get a response back.

You can review all responses in your dashboard and prioritize your hottest leads you need to respond to ASAP.

Anyone who sends a message will automatically be removed from the follow up messages by our software.

Can I run multiple campaigns? If yes, how do I do this?

Yes! Many of over customers run multiple accounts with us. If you would like to add an additional account to your campaign, simply click here to contact our Customer Delight team.

How often can I make changes to my B2B Insiders campaign?

As a B2B Insiders customer, you have full control over the targeting and messaging. That said, EVERYTHING we do is based on best practices, and knowing what messaging converts for the audiences similar to yours.

We encourage customers to give the campaign time so we can collect data and optimize in an efficient manor, however if you see immediate changes that need to be made, just let us know and they will be uploaded to your campaign within 24 hours.

How can I refer people to B2B Insiders?

Send us a message here and we'll make sure they get connected to the right person ASAP that can help with this.

How secure is my payment information?

We use Stripe as our secure payments partner to ensure that your credit card details remain protected.

Does cold LinkedIn messaging really work?

Yes, if the copy matches the targeting properly. The information provided in your questionnaire responses is extremely important. Our strategy for reaching out produces 4x the results then our competitors.

Remember. There are a million systems, tools and processes available. It's about understanding what makes your ideal prospects think, and CONVERT to qualified sales meetings.

What if I don't have the budget to get started right now?

We are a top of funnel lead generation agency that will help you generate qualified leads.

Think about how much you would pay for a lead who is willing to get a phone call or meet for coffee with you - we provide 5-10 of these leads per month and if you close 1 of those leads, any one of our services will provide a significant ROI.

What results should I expect from a typical B2B Insiders campaign?

On average, clients can expect 5-30 qualified leads per month depending on the service they purchase. Results are impacted by a number of factors including how compelling your offer is, and how active your target audience is on LinkedIn.

Other factors include:

  1. How clearly and succinctly you can describe your offer to our copywriting team 
  2. Whether you have assets available for us to share (i.e. case studies testimonials etc)
What exactly is included the Performance Dashboard and how to I log in?

You will receive get access to your dashboard immediately after completing the auto verification process with your LinkedIn profile. You'll also get a 'New Customer' email outlining everything you need to ensure the best results. Make sure to whitelist our emails!

In Performance Dashboard you can view daily campaign progress, responses from new leads and much more. You can add them to a queue, or as a priority. If you would like to make changes to the messaging or targeting, they will be reflected in the Performance Dashboard within 24 hours.

You can also download all campaign data from your dashboard at any time to sync campaign data to your CRM of choice.

Can you reach out to my 1st degree connections?

If would like to include your 1st degree network in your campaign yes we can do this.

Most clients do not do this however and prefer that B2B Insiders excludes all your current connections prior to launch and start with new prospects.

Do you need to access my LinkedIn account?

Yes we need to access your account.  The setup process is very easy and explained in your new client questionnaire.

It's also very important your leads speak to the person that has been messaging them on LinkedIn, to avoid any disconnect in the buyer journey.

Does your team respond to prospects on my behalf after they have responded?


Clients are best suited at handling responses. No one knows a product or service better than the company selling it!

Can I make edits to the messaging copy in my campaign?

Yes. You can make edits to your campaign copy anytime inside our software.

Just follow the instructions on how to make a comment, and our copywriting team will see you want to change something. All changes to copy or targeting are reflected within 24 hour.

Make changes to your copy or targeting anytime you wish!

Can I run more than one account with B2B Insiders?

Yes. You can run as many as you'd like. Our largest client is a Fortune 500 organization running 50+ LinkedIn accounts with us.

Are there any long term commitments with B2B Insiders?

All we ask is a three (3) month commitment and then your subscription goes month-to-month. Once you are month-to-month, you can cancel anytime with 10 days advance notice. The advance notice helps us avoid additional costs when your campaign isn't running anymore.

Like any marketing campaign (with our without a paid advertising budget), it takes time to collect data, and optimize the copy and target audience.

We would rather be transparent about this; there is no magic bullet! It takes 30 to 60 days for your LinkedIn outreach campaign to drive optimal results. Your feedback is also invaluable in how many of the leads you speak with are converting into paying customers for your business.

Can I log into my LinkedIn account whenever I want even when your team is running the campaign?

Yes but we ask you wait to log in, until AFTER 9am EST. We will be running your campaign before this time. And stay out from 11pm EST onward.

What can I expect from B2B Insiders support?

All B2B Insiders support is run by our 'Customer Delight' team.  Simply respond to any of our emails, submit a ticket in our VHelpdesk by clicking here, or email Customer Delight at [email protected].  Our average response time to support tickets is less than 3 hours.

What is your refund policy?

Once we begin work on onboarding process (campaign setup, drafting messaging copy, connecting your profile to our servers, creating your ideal target audience, B2B Insiders no longer offers refunds of any kind.

At this point we have incurred costs, and are committed as you are to ensuring your campaign produces the best results possible, and on time.

I have questions but I don't see the answer here. What should I do?

Message us in our chat support or create a ticket.

We will respond ASAP!

Is B2B Insiders operating within safe guidelines?

Yes, we have top tier security to ensure your is safe. Of our 1,200 active customers, we have never had an issue.

Additionally, our procedures and messaging strategies are fully SEC and FINRA compliant.

What is considered a 'strong' LinkedIn profile that will give my campaign the best chance for success?

Your headline is a very. big. deal. When you show up in the search results, the first thing a prospect sees is your headline description. This needs to address your ideal target audience directly, and low barrier to entry call to action (CTA) that gets them to take action. We can do this for you.

Message us here to learn about our profile and company page optimization.

Can you guarantee I get new clients from a B2B Insiders campaign?

Our goal is to provide you the highest of qualified potential customers that want to have a sales appointment or demo of your product or service.

We can get your ideal prospects to convert to a lead and agree to a sales appointment, but your results will depend on your internal team's ability to close the deal.

If you have a compelling offer and a proven sales process we will get you great results. The closing, is up to you! (P.S. If you have closing questions, ask us!)

What are your hours of operation?

Monday - Friday: 8am to 5pm EST

Should I wait to get a campaign started? Why start now?

If you wait, you may be subject to increased prices as we continue to ensure we deliver the best service to our customers. Not to mention, you will be leaving a great opportunity to scale your business at a very affordable rate.