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Watch the Video Now for Key Insights 
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Schedule a Call to Learn About Our Performance Based Services
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Watch the Video Now for Key Insights 
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Download the B2B Customer Acquisition Report
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Schedule a Call to Learn About Our Performance Based Services
Interested in 100% performance based LinkedIn ads management services?
Click below to get started to speak with our founder.
Limited availability  - this is just a small pilot program for a new service we are testing.
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Interested in 100% performance based LinkedIn
ads management services?
Click below to get started to speak with our founder.

Limited availability  - this is just a small pilot program for a new service we are testing.
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4 Misconceptions About LinkedIn Ads
(Plus 4 Reasons Why People Fail With Them)



When it comes to LinkedIn ads, there are few misconceptions I would like to tackle before moving on with this guide.

It’s true that in most Linkedin ads accounts, the cost per click is outrageous. Almost to a degree where it is not justifiable from a business perspective.

The highest cost per click I have seen so far? $88.73

But this doesn’t have to be the case for you.

Assuming we're a good mutual fit, on our call, I’ll explain how to lower your CPC’s to a degree where it actually makes sense to run LinkedIn ads.




Misconception 1

"LinkedIn clicks are too expensive"



Yes, LinkedIn Ads are expensive when setting up the wrong way.

On Average in our internal campaigns, LinkedIn recommends spending $17.19 PER CLICK.

That doesn't have to be the case for you.


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Misconception 2

"You can't generate quality leads on LinkedIn"



When I walk into companies asking how many leads and sales they are getting from LinkedIn Campaigns, I almost always get the same answers:

  • We don’t run Linkedin lead generation campaigns because they don’t work.
  • We tried them before but nobody seems to convert.
  • Our team is only running traffic campaigns.
  • Our goal is not to generate leads but ‘brand awareness’. Whatever that means.

As shown in the screenshot below. It is perfectly possible to gather leads on LinkedIn, you just have to understand the dynamics of the platform.



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Misconception 3

"The average cost per lead (CPL) is outrageous"



Your agency or marketer telling you that getting leads on LinkedIn is too expensive?

I have been personally running lead gen campaigns with a stable cost per lead below $12 for C-level decision makers even in industries where the competition is high.

There is absolutely no excuse for your industry to not run profitable lead generation campaigns.



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Misconception 4

"You need a big budget to make LinkedIn ads profitable"



There is absolutely no reason to build from scratch when it comes to making LinkedIn ads.

Bigger competitors are already running profitable ad campaigns.  Why reinvent the wheel?

You just need to know where to look to get the right data about profitable competitor ads, and put your own spin on things.



4 Reasons Why People Fail with LinkedIn Ads



There are a lot of reasons why things aren’t working out with your ads. Yet, these are the most common mistakes I have seen B2B companies make. They don’t know:

1.  Which metrics to look for when optimizing campaigns.
2. Don’t know how to create winning ads using the AMO (Audience, Message, and Value Offer) framework.
3. Target the same exact audience as everybody else.
4. There is no clear sales and marketing alignment with a clear nurturing program.

Noticed how these things have really nothing to do with LinkedIn? You are right.

Because these are actually not platform-related problems..

It’s why companies fail in general on a daily basis with LinkedIn ads.

Yet, before we dive into what the advantages and disadvantages are of LinkedIn and get on a call, I want to make sure you understand the above so we're on the same page.


At the end of the day, LinkedIn ads work if done right.

The key is to clearly understand the platform, how your competitors are growing on the platform, and get creative to make the channel work for you.

If you are looking to go deep on LinkedIn Ads with a new zero barrier to entry offer, our new Pilot Program is the perfect fit for you.

michael moynahan, founder





Click below to get started.  Very limited availability for this no risk offer - this is just a test!
Privacy Policy | B2B Insiders | Copyright 2021
4 Misconceptions About LinkedIn Ads
(Plus 4 Reasons Why People Fail With Them)



When it comes to LinkedIn ads, there are few misconceptions I would like to tackle before moving on with this guide.

It’s true that in most Linkedin ads accounts, the cost per click is outrageous. Almost to a degree where it is not justifiable from a business perspective.

The highest cost per click I have seen so far? $88.73

But this doesn’t have to be the case for you.

Assuming we're a good mutual fit, on our call, I’ll explain how to lower your CPC’s to a degree where it actually makes sense to run LinkedIn ads.




Misconception 1

"LinkedIn clicks are too expensive"



Yes, LinkedIn Ads are expensive when setting up the wrong way.

On Average in our internal campaigns, LinkedIn recommends spending $17.19 PER CLICK.

That doesn't have to be the case for you.


arrow_drop_down_circle
Divider Text



Misconception 2

"You can't generate quality leads on LinkedIn"



When I walk into companies asking how many leads and sales they are getting from LinkedIn Campaigns, I almost always get the same answers:

  • We don’t run Linkedin lead generation campaigns because they don’t work.

  • We tried them before but nobody seems to convert.

  • Our team is only running traffic campaigns.

  • Our goal is not to generate leads but ‘brand awareness’. Whatever that means.

As shown in the screenshot below. It is perfectly possible to gather leads on LinkedIn, you just have to understand the dynamics of the platform.

arrow_drop_down_circle
Divider Text



Misconception 3

"The average cost per lead (CPL) is outrageous"



Your agency or marketer telling you that getting leads on LinkedIn is too expensive?

I have been personally running lead gen campaigns with a stable cost per lead below $12 for C-level decision makers even in industries where the competition is high.

There is absolutely no excuse for your industry to not run profitable lead generation campaigns.



arrow_drop_down_circle
Divider Text



Misconception 4

"You need a big budget to make LinkedIn ads profitable"



There is absolutely no reason to build from scratch when it comes to making LinkedIn ads.

Bigger competitors are already running profitable ad campaigns.  Why reinvent the wheel?

You just need to know where to look to get the right data about profitable competitor ads, and put your own spin on things.



4 Reasons Why People Fail with LinkedIn Ads



There are a lot of reasons why things aren’t working out with your ads. Yet, these are the most common mistakes I have seen B2B companies make. They don’t know:

1.  Which metrics to look for when optimizing campaigns.

2. Don’t know how to create winning ads using the AMO (Audience, Message, and Value Offer) framework.

3. Target the same exact audience as everybody else.

4. There is no clear sales and marketing alignment with a clear nurturing program.

Noticed how these things have really nothing to do with LinkedIn?

You are right.

Because these are actually not platform-related problems..

It’s why companies fail in general on a daily basis with LinkedIn ads.

Yet, before we dive into what the advantages and disadvantages are of LinkedIn and get on a call, I want to make sure you understand the above so we're on the same page.

At the end of the day, LinkedIn ads work if done right.

The key is to clearly understand the platform, how your competitors are growing on the platform, and get creative to make the channel work for you.

If you are looking to go deep on LinkedIn Ads with a new zero barrier to entry offer, our new Pilot Program is the perfect fit for you.

michael moynahan, founder





Click below to get started.  Very limited availability for this no risk offer - this is just a test!
Privacy Policy | B2B Insiders | Copyright 2021
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