How To Network on LinkedIn: The Essential 3 Step Guide

How To Network on LinkedIn: The Essential 3 Step Guide


How to Network on LinkedIn – Overview

Your professional network can help you find a job and unlock new opportunities, so it’s important to build and foster your professional relationships. We’ve seen an increase of 55% in conversations among connections on LinkedIn over the past year, and expect that to continue as people focus on reconnecting and engaging with people in their existing network. This is mainly due to over 20 new added features and functionality making it easier than ever to network on LinkedIn in real time.

Here are some tips on how network on with some changes to your copywriting that will instantly boost results:

How to Network on LinkedIn – Tip #1

Connect with people you know on LinkedIn (later in the buyer journey).

My number one piece of advice for networking on LinkedIn is to make sure you connect with your top prospects, but only after they’ve seen and engaged in your content, and you have the setup to accurately track this.  With LinkedIn profiles being shut down without warning, make sure you build your network only with the connections that will accept.  Make it personalized.  Let them know you’ve noticed their interaction with your content.  Push them further down the buyer journey, while delivering value and building trust along the way.  Doing so will get other key decision makers reaching out to you as well, generating even more inbound lead flow like in the message below attached a connection request.


how to network on linkedin


How to Network on LinkedIn – Tip #2

Comment on Influencer Posts ASAP

This is a great way to get visibility with your ideal target audience.  If you’re an early stage startup looking to raise your first round of funding, pick 10-20 of the top VC’s you would love to meet with, and dial in your ‘sniper’ approach.  Start engaging.  If you decide to comment, be thoughtful, relevant, and contribute to the topic at hand with your genuine perspective.  You’ll be very surprised about the ROI this ‘old school’ strategy produces.  The value of the written word is NOT underrated.

Related video: Biggest B2B Copywriting Screw Up

How to Network on LinkedIn – Tip #3

Post Engaging Content & Start a Newsletter

Sharing a great article you’ve read recently is a good start, but if you truly want to make valuable connections and represent yourself as a talented thought leader in your industry, you should be crafting your own genuine content on LinkedIn.  If you’re looking for some copywriting templates, Hubpsot has a resource with some copywriting templates here.

Publishing an article on LinkedIn will not only allow you to share your expertise with your connections, but it can also result in more users finding you on the platform. Use hashtags in your post when you publish your article to attract the type of people you want to engage with and grow your professional network.

This also allows you to then begin building your retargeting audiences.

how to network on linkedin

Be warned though.  At the time of this post being revised, LinkedIn’s algorithms are undergoing a significant overhaul; attempting to develop any rhyme or reason to ‘gaming’ the level of engagement a post received isn’t worth it.  Be yourself, be thoughtful, and share good stuff.

Also, LinkedIn uses your current position at your organization as the default headline for your profile. That’s cool if your goal is to disappear into those nearly 600 million profiles. You can and should do better. Think of your headline as the words that follow an initial handshake. Keep it to 120 characters or less.

How to Network on LinkedIn – Summary

There’s a common thread you’ll notice throughout just the few tactics mentioned here for exactly how to network on LinkedIn- they require being true to yourself, your perspective, and being genuine.  That in turn is the only real currency that develops trust.  This applies to all business relationships, and even more important to remember in a digital environment where normal social cues are replaced with emojis.