The Ultimate Guide to LinkedIn Stories in 2021

LinkedIn Stories

Why should LinkedIn Stories play a significant role in your LinkedIn Strategy for 2021?

Stories on other platforms have proven themselves to be extremely powerful.

According to a recent Hootsuite survey, 500 million users engage with Instagram Stories every day and up to 25% of users swipe up on stories.

These are incredibly powerful engagement metrics!

Linked Stories are coming, and its latest rollout is available for users in selected countries.

It is an anticipated new feature due to the increased adoption of the story format, especially on mobile and especially during this covid crisis.

Linkedin has also announced a redesign, option to do video chats in messaging through apps like Zoom, BlueJeans By Verizon, and Microsoft Teams and released the possibility of reacting with emojis in the chat.

To deep dive on how to create and start using LinkedIn stories, continue reading this guide:

linkedin stories

 

How to create LinkedIn Stories

LinkedIn Stories functionality is currently available for Linkedin users and LinkedIn Pages in all countries, with its latest possible global rollout.

So you are ready to explore LinkedIn Stories!

Once you open your LinkedIn mobile app you will notice the top bar of the latest stories by the people you are connected to LinkedIn.

To create your first Linked Stories, follow these steps:

  • Open LinkedIn mobile app
  • Tap your profile photo with the plus icon in the upper left corner
  • A camera view will open where you can record a video or take a photo directly through the app
  • Additionally, you can upload a video (up to 20s) or image
  • Add a sticker and text
  • Mention users with @

linkedin stories screenshot

 

LinkedIn Stories benefits

The apparent benefits of using LinkedIn Stories in your upcoming social media and marketing strategy are the following:

  • Increase brand awareness with a more creative stories format
  • A new way to build a brand for individuals
  • Increase followers
  • Boost engagement within your niche community
  • Create a new distribution channel for products, content, or drive traffic to other landing pages.

LinkedIn Stories best practices

LinkedIn is a professional and business network that will create an entirely new scope for content creators, different from other social media platforms.

That said, we can expect that professionals will use LinkedIn Stories in a much more different way than on Instagram or Snap.

This is the first time for stories to be implemented in the business network and the use cases are endless.

linkedin stories 3

Frequently asked questions about LinkedIn Stories

Below are few most asked questions about the LinkedIn Stories features:

Can I save my own Story?

Yes. In 24 hours after you posted the Story, you can tap on your profile photo and view it.

To save the LinkedIn Stories in the story view, click the ‘More’ icon in the top right corner, and from the options, choose “download”.

Can I edit or delete my Story after it has been posted?

You can’t edit the LinkedIn Story that is already published. However, you can delete it by opening the Story, and it’s view screen, navigate to the ‘More’ section in the top right and choose the option ‘Delete’.

Can I share my Story in a message?

Yes. You can share any story by a tap on the profile photo in the Stories section. In the story view screen, tap the ‘Messaging’ icon in the bottom right corner, type the name or multiple names of the LinkedIn members you’d like to share the Story with, and tap the ‘Send’ icon.

Can I view my Story’s insights?

Yes, stories insights are available. Once you view the Story in the bottom left corner of the screen, tap the ‘Views’ icon, and it will redirect you to the Insights screen.

Summary

For the most part this advice should be common sense. But we’ve all come across someone who “overshares” on their LinkedIn profile.

While no one can tell you exactly how to post on your profile, you probably shouldn’t be posting anything you would not want your boss to see.

I might use my story to post a link to a relevant article that I think job seekers would find useful or some thoughts on a trending topic in the news.

Stories should, above all, start a conversation, LinkedIn said. And at a time when millions of Americans are unemployed and looking for jobs, there’s an urgent need to have more honest discussions about how to be successful at work.

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